The Importance of Design for Your Small Business

The Importance of Design for Your Small Business

With the onset of desktop publishing, graphic design has become synonymous with any graphic made on a computer by anyone who has the tools to do it. On one hand, it’s a good thing. As a business owner, it puts graphic design at the forefront of your mind as something that is a necessary part of doing business. But on the other hand it adds a bit of confusion to what it is that graphic designers actually do and it’s made finding a reputable designer a bit harder. Not because reputable designers don’t exist, but because the value of what designers do has been diminished. Why pay good money for something that you could just do yourself, or get for super cheap, right? (more…)

Earth Day Should Be Every Day: Green Tips for Your Business


Though we think Earth Day should be every day, we also think Earth Day is a great way to recharge our motivation in approaching the way we live and work in a more sustainable and eco-conscious way. Think of it as a Green New Year’s Resolution! Since today is Earth Day, here are some green tips for businesses and ideas for ways we can all be more kind to this place we all call home. (more…)

Tips For Creating A Content Calendar You Can Stick To


For most of us, “content creator” isn’t in our job title. Even if we’re in a marketing role, we own many responsibilities, with creating content or managing a content calendar being just a couple. For business owners, writing blog posts, e-newsletters or social media updates are on a long list of tasks.

I’m a marketer with full knowledge of the benefits of creating content and it took me 3 weeks to write this post. Three weeks!

Knowing it’s not easy, here are tips for creating content and a content calendar you can stick to.  (more…)

What is Graphic Design? Not Just a Pretty Picture


Not Just Graphic Design

Back when I was at Parsons, a lot of emphasis was put on making sure that people understood exactly what it is that designers do. When the sole purpose of your profession is to communicate, your job title should do just that, and “graphic design” doesn’t do a great job at communicating that purpose, or at least it only tells part of the story. (more…)