Often times we marketing people get wrapped up in our jobs. A line of copy, shade of color or layout of a web page becomes an enormously important detail. It must be right! You’d think we were saving lives.
Most of the time we’re not saving lives. We’re increasing sales, promoting products and perfecting a press release.
But sometimes, we get to be involved in a project that really can save lives. And then, those seemingly small details can make a difference. (more…)