Wild Daughters Update: A Year In The Making

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A little more than a year ago, Crystal and I set off on the Wild Daughters journey. If our scarce blog posts are an indication of our schedules during the last year, it means we’ve been pretty busy! The marketer in me is scolding myself for letting content generation slide for this long. The new mom in me is groaning over the fact that I’m writing this when I have the opportunity to nap.

A lot has changed during the last year. Crystal and I both started new “office” jobs – at the same company, of course – in addition to continuing our Wild Daughters work. I had a kiddo, who has become the full-time boss of me, and Crystal and her family are in the process of converting their barn to a house. Her barn/ homestead project is very cool – and eco friendly – very Crystal.

Simultaneously, we’ve had the amazing opportunity to work with Wild Daughters clients and pursue our goal of using our experience to help brands that are good for the earth and good for the soul.

Here are a few of our favorite projects in the last year:

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Mackenzie Creamery

Yes, THAT Mackenzie Creamery. If any of you love Jeni’s Ice Cream as much as we do, you’ll recognize the name from Jeni’s infamous ice cream flavor, Goat Cheese with Red Cherries. Goat goodness, indeed! So, when we had the opportunity to work with this local, artisan goat cheese maker, it was a no brainer. Crystal and I took a trip out to the Mackenzie Creamery farm last Spring and fell in love – with the land, the goat cheese and the company. We since redesigned their web site, updated their logo and are working on media materials. If you haven’t tried their goat cheese yet, you must.

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Save Your Victim

Last June Matt Cordle made a decision that changed his life and the lives of so many others. After killing a man while driving drunk, Matt made a YouTube video that sparked the movement, Save Your Victim. The movement aims to make sure everyone gets home safe and we worked with Matt’s sister – and my good friend – on the identity, web site, t-shirts and materials for events. Not a light-hearted project, but one that opened our eyes to the realities of drunk driving and, we hope, empowered Save Your Victim to spread their important message.

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Cleveland Bagel Company

Are you sensing a theme? Maybe we should just come out and say we like working on food projects. Cleveland Bagel Company is a local bagel company specializing in Cleveland-style bagels. If you haven’t heard of a Cleveland-style bagel, or tried one yet, you’re missing out on some “old-world style” soft, chewy deliciousness. Our clients gave us free reign to make them a simple, well-designed brand identity and web site. You rarely hear a client say, make me something “simple,” but what can we say, they’re smart clients.

We could go on with our list of favorite projects. In fact, that’s probably the biggest thing we’ve learned in the last year. When we choose to work with clients we like, on projects that interest us, for causes we support, every project is one we enjoy. It seems obvious: do what you love and you’ll love what you do, but it’s something few of us figure out when it comes to our careers. So for that, we thank our clients for allowing us the opportunity to work with them.

We still have a lot to learn, but we’ll call the last year a success and say that these Wild Daughters are well on their way.

Stay tuned for more project updates and this time, we promise, it won’t be 6 months in between posts!

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