During the past few months we’ve had the opportunity to work with a client, Modgy, on restructuring their e-commerce site on Shopify. Modgy creates modern home goods – like luminaries, vases, portable dog bowls, and their newest product: wine glass shades. Their products are awesome for apartment or dorm living where space is limited. Or, for homes with children who run wild and could break a vase or tip over a candle. I don’t have kids, but from what I understand, this encompasses pretty much every household with small humans.
Building an e-commerce shop on Shopify is pretty simple. It’s an out-of-the-box solution that most computer-literate business owners can manage. But creating a custom shop that fulfilled the unique needs of our client and took full advantage of Shopify’s capabilities presented some challenges. Needless to say, we learned lots of tricks for working with this particular e-commerce platform and wanted to share 5 tips for building a Shopify e-commerce site.
With the onset of desktop publishing, graphic design has become synonymous with any graphic made on a computer by anyone who has the tools to do it. On one hand, it’s a good thing. As a business owner, it puts graphic design at the forefront of your mind as something that is a necessary part of doing business. But on the other hand it adds a bit of confusion to what it is that graphic designers actually do and it’s made finding a reputable designer a bit harder. Not because reputable designers don’t exist, but because the value of what designers do has been diminished. Why pay good money for something that you could just do yourself, or get for super cheap, right? (more…)
For most of us, “content creator” isn’t in our job title. Even if we’re in a marketing role, we own many responsibilities, with creating content or managing a content calendar being just a couple. For business owners, writing blog posts, e-newsletters or social media updates are on a long list of tasks.
I’m a marketer with full knowledge of the benefits of creating content and it took me 3 weeks to write this post. Three weeks!
Knowing it’s not easy, here are tips for creating content and a content calendar you can stick to. (more…)
Not Just Graphic Design
Back when I was at Parsons, a lot of emphasis was put on making sure that people understood exactly what it is that designers do. When the sole purpose of your profession is to communicate, your job title should do just that, and “graphic design” doesn’t do a great job at communicating that purpose, or at least it only tells part of the story. (more…)
Finding the right designer for your small business can be a daunting task. Maybe you’ve never worked with a professional designer before or maybe you have, and the experience made you reconsider working with one ever again. It seems that everyone these days has the tools to create a visual identity, but not everyone has the skills to use them and use them with purpose. Hiring a designer should be considered an investment in your business, so that means doing research and making sure they are the right fit. The right fit means they care about your small business and its success. They see themselves as part of your team and take your needs and concerns seriously. Here are a few things to consider when you are trying to choose a designer that’s not only a good fit for your team, but also one that has the skills and experience to deliver the results you are looking for: (more…)
Many small business owners wonder if they still need business cards, and the answer is: yes. But they don’t have to be boring. Here are 4 ways to make business cards good for your brand and good for the earth.
In a world where we often use social media, email and text to connect with our business partners and clients, lots of people wonder if that little piece of paper serves any purpose. We believe it does. (more…)