Maybe its because we’ve been writing more proposals lately, but I’ve been thinking a lot about the process of clients choosing their marketing partner, and how it can be tough to get right. Especially if you’re a small business choosing a marketing partner for the first time. (more…)
A little more than a year ago, Crystal and I set off on the Wild Daughters journey. If our scarce blog posts are an indication of our schedules during the last year, it means we’ve been pretty busy! The marketer in me is scolding myself for letting content generation slide for this long. The new mom in me is groaning over the fact that I’m writing this when I have the opportunity to nap.
A lot has changed during the last year. Crystal and I both started new “office” jobs – at the same company, of course – in addition to continuing our Wild Daughters work. I had a kiddo, who has become the full-time boss of me, and Crystal and her family are in the process of converting their barn to a house. Her barn/ homestead project is very cool – and eco friendly – very Crystal.
Simultaneously, we’ve had the amazing opportunity to work with Wild Daughters clients and pursue our goal of using our experience to help brands that are good for the earth and good for the soul.
Often times we marketing people get wrapped up in our jobs. A line of copy, shade of color or layout of a web page becomes an enormously important detail. It must be right! You’d think we were saving lives.
Most of the time we’re not saving lives. We’re increasing sales, promoting products and perfecting a press release.
But sometimes, we get to be involved in a project that really can save lives. And then, those seemingly small details can make a difference. (more…)
Many small business owners wonder if they still need business cards, and the answer is: yes. But they don’t have to be boring. Here are 4 ways to make business cards good for your brand and good for the earth.
In a world where we often use social media, email and text to connect with our business partners and clients, lots of people wonder if that little piece of paper serves any purpose. We believe it does. (more…)
After much discussion, planning, obsessing over a logo and a bit of dreaming, Crystal and I started Wild Daughters to offer design and marketing services to companies and organizations we admire and that are doing a bit of good in the world.
After a collective 20 years of marketing and design experience in the corporate world, we realized we could spend our time marketing and designing for anyone who needs our services (or will hire us), or we could spend our time, talent and experience helping the companies we really want to see succeed. (more…)